Hypebeast -
8 Jan 2013 13:17

The Crosby Press sits down with two experts in denim: Kiza Babzani (Self Edge co-founder) and Andrew Chen (Self Edge co-founder, 3sixteen founder) as they unveil common myths behind denim treatment. The two anchor down some modern rumors, such as leaving denim in the freezer to eliminate smell, or soaking them in the ocean to create worn-out aesthetics. As amusing as these sound, they conclude that simply washing the durable material is the most effective, and more importantly, hygienic approach...
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